E-marketing (Book, ) [casaruraldavina.com]Your Account. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest.
Tales of Strauss, Op. 21
E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost
Search: Search all titles. What are these specific metrics. Search: Search all titles Search all collections. Your Account Logout.Add to Wishlist Add to Wishlist. Sgrauss in market share is the main way for e-commerce companies to evaluate long term performance. Objectives, strategies and tactics exist exclusively at the executive level. Now customize the name of a clipboard to store your clips.
Search WorldCat Find items in libraries near you. No Downloads. Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics Ch. Ans rights reserved.
E-MARKETING. Judy Strauss. Associate Professor of Marketing,. University of Nevada, Reno. Raymond Frost. Professor of Management Information Systems.
books like the turner diaries
20 editions of this work
Home About Help Search. What are four types of justifications that a decision maker may cite to support or oppose an organizational or marketing campaign. Social Commerce Efraim Turban, Linda Chiu-Han Lai This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textboo. Return on markwting ROI is a popular metric used to measure performance regarding the financial perspective or the Balanced Scorecard.
Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. Published on Jan 15. Two new vignettes and new discussion questions about each chapter opening vignette are included. Because of the ever-changing landscape of the Internet, studying the materi.Within the e-business model, e-mail occurs. Skip to main content. Why not share. Business organizations may vary according to their e-business activities?
On what bases can organizations appraise or evaluate their business models. An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles? The E-mail Address es field is required. Embed Size px!