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Broad topical coverage - Includes discussions of influence in interpersonal settings, please sign up, and the mass media to make students more aware of the various types of persuasion surrounding them on a daily basis. Individual Characteristics and Compliance-Gaining Behavior. Weve revised and updated this 4th edition because important developments in persuasion research and practice have taken place since the last edition. To ask other readers questions about Perspectives on Persua.Published on Sep 19? Note: Citations are based on reference standards. Reviews User-contributed reviews Add a review and share your thoughts with other readers. Show related SlideShares at end.
WorldCat is the world's largest library catalog, helping you find library materials online? You know how to convey knowledge in a way that is relevant and relatable to your class. Exploration of the increasingly visual nature of persuasion: Visual persuasion is becoming more and more prominent. You have selected a pack ISBN which is not available to order as an examination copy.
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You will be informed within 7 days if your order is not approved. Help downloading instructor resources. In this edition we emphasize the importance of persiasion persuasion. Dissemination or sale of any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted. Exploration of the increasingly visual nature of persuasion: Visual persuasion is becoming more and more prominent.
View larger. Download instructor resources. Additional order info. Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The fifth edition explores how social media continues to be a form of influence. In addition, the text looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
And that is precisely why marketers are gearing their messages toward unpretentious branding, and on TV, products that support causes. You can even integrate your own material if you wish. Why not share. Images have become a gaibing force on the W.
Dissemination or sale of any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted. Also, helping them to produce more effective papers. Out of print. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning!